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“No cultural boundaries” campaign launched to prevent heart disease

Friday, October 6, 2017

Heart experts at North Middlesex University Hospital today (6 October) launched a campaign to raise awareness of heart disease among the hospital’s diverse local 

“No Cultural Boundaries” highlights how heart disease affects men and women from different backgrounds and communities. Simple steps like exercise and improved diet will help reduce the risk of disease and heart attack.

The campaign was developed by the hospital’s cardiac rehabilitation unit specialist nurse, Valerie Nangle, and cardiology specialist nurse, Sarah Pelley, who found many of their patients were unaware the disease could affect all communities and ethnic groups.  

Left to right:  Edwin Philpott, Kate Osamor MP, Valerie Nangle, cardiac rehabilitation nurse, Sarah Pelley, cardiology junior sister

Among their patients was Edwin Philpott, a 63-year-old former advertising creative director, who suffered a major heart attack last year, aged 62. Edwin, a father of two with two granddaughters, was so grateful for the rehabilitative care he received from the North Middlesex University Hospital team that he donated his expertise to help their campaign, creating a series of short videos and images for social media platforms, using the hashtag #noculturalboundaries.

Forty two other patients from 40 ethnic groups who were undergoing cardiology rehabilitation also volunteered to help.

Edwin, who lives in Harringay, north London said: “I had a major heart attack at the end of 2016. I’ve received magnificent treatment from across the NHS and in particular from the cardiac rehabilitation team at North Mid. This is my way of saying thank you. Heart disease can affect anyone and it can bring devastation to an individual, family, friends and colleagues.”

Valerie Nangle said: “We all need to understand the risks of heart disease, whatever our ethnic background. We know, for example, that for Bangladeshis, Indians and Pakistanis, and people with an African Caribbean background, cardiovascular risk can be higher than for the rest of the UK population. We’re grateful to everyone for helping us put this great campaign together. It will help raise awareness among their communities and beyond.”

The campaign is supported by the British Heart Foundation.

Social media hashtags include:  #noculturalboundaries, #heartdisease, #NorthMidNHS, #OneWorldOneHeart, #BritishHeartFoundation.

Video clips and GIFs will be featured on Twitter and Facebook @NorthMidNHS and @THEBHF.

Other contributors to the campaign include: 22-year-old Hackney musician Dre who donated the backing track, “Forgiveness”. Photographers Zayna Chauman, Natalie Constantas and Nick Lockett – a patient – also donated their time and expertise.

Four short videos supporting the No Cultural Boundaries campaign are on You Tube:  

 #NoCulturalBoundaries  – Leyla says

 #NoCulturalBoundaries – believe it

 #NoCulturalBoundaries – hear it

 #NoCulturalBoundaries – see it

The British Heart Foundation’s website has great information about ethnicity and risk factors: